For people who don’t work in the Digital and Communications industries, an online marketing strategy is a vague concept that is used to give the impression that there are some formula and research involved in complex decisions that involve getting ahead. When it comes to the digital world we first need to step back and examine what the internet has done to business and how this has transformed the professional landscape.
All posts by Beth McGregor
What is it and how does it work?
Simply put, keyword research is one of the more key and high-value activities in internet marketing. The rank of your website is determined by relevant keywords, so examining the demand of competing keywords in your market will show you which terms and phrases to target with SEO. Read More
Social Media Marketing
Due to its hasty arrival, Social Media has gained the reputation by some for being a fleeting marketing interest therefore not representing a viable long-term marketing option. However, current statistical figures illustrate a contrary view. Read More
Fancy a Quickie? Business Tips for Web Writing!
Time is of the essence
When it comes to writing for a web audience you have to envisage a tired, hungry and impatient animal who already has an idea of what they want but needs you to feed it to them, now! Most people on the web glance, and scan. They don’t read.
What is a call to action?
A call to action (sometimes abbreviated CTA), not only applies to Web marketing but any type of marketing channel, and is quite literally a “call to make an “action”.
It could be in line text, or possibly an image which prompts your visitors to maybe call you, get a coupon, download your e-book, make an e-mail booking or many other such desirable “actions”.
Well happy new year and all that everyone!! We had a very busy end to 2013 so it’s been a while since our under nourished blog got any attention. But we’re glad to say we’ve hit another huge achievement as far as our Google ranking goes and wanted to share that with you here.
Yep you guessed it…