For people who don’t work in the Digital and Communications industries, an online marketing strategy is a vague concept that is used to give the impression that there are some formula and research involved in complex decisions that involve getting ahead. When it comes to the digital world we first need to step back and examine what the internet has done to business and how this has transformed the professional landscape.
What is it and how does it work?
Simply put, keyword research is one of the more key and high-value activities in internet marketing. The rank of your website is determined by relevant keywords, so examining the demand of competing keywords in your market will show you which terms and phrases to target with SEO. Read More
Social Media Marketing
Due to its hasty arrival, Social Media has gained the reputation by some for being a fleeting marketing interest therefore not representing a viable long-term marketing option. However, current statistical figures illustrate a contrary view. Read More