For people who don’t work in the Digital and Communications industries, an online marketing strategy is a vague concept that is used to give the impression that there are some formula and research involved in complex decisions that involve getting ahead. When it comes to the digital world we first need to step back and examine what the internet has done to business and how this has transformed the professional landscape.
Due to its hasty arrival, Social Media has gained the reputation by some for being a fleeting marketing interest therefore not representing a viable long-term marketing option. However, current statistical figures illustrate a contrary view. Read More
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