What Is Content Marketing?

By October 8, 2013 Marketing No Comments


Do you have any idea what content marketing is?

More importantly, do you know why you should know the answer to “what is content marketing?”

We’ll try and answer both of those questions for you in this post so keep on reading.

SO… What is content marketing, and why is it important in business?

Maybe you’ve heard of this term being thrown about here and there over the last few years. In a nutshell content marketing is simply a marketing ‘buzzword’. Yeah that’s right I said it!

But seriously, all it means is if you’ve got great content you’ll drive visitors to your business from the sheer fact you’ve got all this cool stuff on your website and available through your targeted email campaigns.

We talk a lot around here about Search Engine Optimisation (SEO) and the huge benefits it has to business. Well, SEO all revolves around content marketing. Actually let me rephrase that, all GOOD SEO revolves around content marketing.

There we go with the buzzword again right, let me tell you it’s hard not to use. But don’t forget all it means is great content will drive customers and sales to your business. It does this in a couple of ways;

1.  Good, engaging content by its very nature attracts people who want to read and share that content. If that content is sitting on your website then BONUS! Great content brings great readers, who then frequent your website, share and engage in your content, boosting your websites profile and increasing your Search Engine Ranking. It’s a cycle that once you get going you’ll wonder why you hadn’t started sooner. Win Win Win Win

Also Google loves to see regular content added to your website. Google also knows the difference between a stagnant website and a dynamic, regularly updated one. Guess which type of website it likes better?


2.  It sets you up to look like an expert in your field. With all that great content on your website how could you not? People love to acquire their goods and services from experts in the know. You’ve got all these expertise in your head, so get them down on paper!

Have we given you all the answers to What Is Content Marketing yet?  Maybe not, but these are the basic principles you will base your content marketing strategy around.

If you need a more detailed what is content marketing answer, then here’s something a bit more fancy;

[box]”Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”[/box]

Our good pals over at The Content Marketing Institute shared that one with us, and they have a whole heap more information over there, so go over and take a look. It’s ok, we’ll still be here when you come back 😉

And finally from the guys over at Placester, a very handy info graphic with some more great tips! Find the large version of this here.

What is Content Marketing

Beth McGregor

About Beth McGregor

Composing compelling content combining SEO techniques with literary flair producing a written synergy designed to leave its mark.

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